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| 008 | 770711t2010 mx a a spa d | ||
| 020 | _a9789681859091 | ||
| 035 | _a(Sirsi) 2973 | ||
| 041 | 1 |
_aspa _heng |
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| 082 | 0 | 4 |
_a658.83 _bA14i |
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_aAaker, David A. _913161 |
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_aInvestigación de mercados / _cDavid A. Aaker, V. Kumar, George S. Day; traducción Fernando Roberto Pérez Vázquez |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico : _bLimusa, _c2010. |
||
| 300 | _a776 p. | ||
| 534 | _tMarketing Research | ||
| 596 | _a1 4 5 6 7 8 | ||
| 650 | 4 |
_aAnálisis de mercadeo _91471 |
|
| 650 | 4 |
_aMercadeo _xInvestigaciones _98144 |
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| 650 | 4 |
_aMercadeo _xInvestigaciones _98144 |
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| 700 | 1 |
_aDay, George S. _935961 |
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| 700 | 1 |
_aKumar, V. _935962 |
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| 700 | 1 |
_aPérez Vázquez, Fernando Roberto _etr. _935963 |
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| 942 |
_2ddc _cLIBROGRAL |
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| 999 |
_c9342 _d9342 |
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