000 | 00719nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 151027t2008 si ag 001 0 eng u | ||
020 | _a9780470823262 | ||
041 | _aeng | ||
082 | 0 | 4 |
_a658.827 _bC43l |
100 | 1 |
_aChevalier, Michel _d1943- _938256 |
|
245 | 1 | 0 |
_aLuxury brand management : _ba world of privilege / _cMichel Chevalier, Gérald Mazzalovo |
260 | 3 |
_aSingapore ; Chichester : _bJohn Wiley, _c2008.. |
|
300 | _axiv, 423 p. | ||
500 | _aIncluye índice | ||
596 | _a1 5 | ||
650 | 4 |
_aGestión de productos _938257 |
|
650 | 4 |
_aLujo _xMarketing _938258 |
|
650 | 4 |
_aMarcas de fábrica _9131 |
|
650 | 4 |
_aMarcas de lujo _938259 |
|
700 | 1 |
_aMazzalovo, Gérald _938260 |
|
942 |
_2ddc _cLIBROGRAL |
||
999 |
_c10108 _d10108 |