Las 22 leyes inmutables de la marca : Cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries, Revisión técnica Horacio Marchand Flores
Material type: TextLanguage: spa Original language: English Series: McGraw Hill ManagementPublisher: México : McGraw Hill, 2000Edition: 1a edDescription: 196 pISBN: 9701031245Subject(s): Administración de mercadeo | Marcas de fabrica | MercadeoDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libro General | Bogotá Sede Central Estantería General | Colección General | 658.8 R43v1 (Browse shelf) | Ej.1 | Available | 14924 | ||
Libro General | Bogotá Sede Central Estantería General | Colección General | 658.8 R43v1 (Browse shelf) | Ej.2 | Available | 14925 |
Total holds: 0
The 22 inmutable laws of branding. How to build a product or service into a world-class brand
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